Can you even say No to Heels?

No. You simply just cannot. Most of the women cannot avoid heels, as heels are their best friends. Everyone knows the deep-seated love they have in their heart for their shoes. In fact, no woman is complete without buying as many shoes she can. Their love for shoes can never die.

The purposes might vary. Some choose the comfort, and some might choose them to complement with their outfit. But a woman can never get content craving for them. Especially the heels, as heels not only better their posture but also add up a few inches to their height.

With the ever changing fashion trends, today choosing the right pair of sandals heels and shoes might have got little tough now.

Therefore, the best option is to consider the occasion and place when you will be wearing them. For office, you might want to go with a more conventional and conformist style.  Sandals with heels would be classy and good, but obviously without those girly pinkish accessories lashing along with them.

For party wear, dinners or weddings, any high-heeled, immaculate sandal would do if it goes well with the attire. But always keep in mind that it is very important to compliment your footwear with your dress. Dark colored heels would rather go well with brighter outfits, whereas if you are planning to go for a plain outfit, brighter shoes must be your call.

Another reason for these sandals to be so popular is that they are comfortable to wear, easy to wash and usable both inside the house and around. A plus point for women is that these sandals help them flaunt their pedicure, and comes in variety of colors and options, giving those excuses to go shopping all the time.

Therefore it is very important to buy your footwear from trusted stores like Liberty Shoes   (www.libertyshoesonline.com) because your feet are no doubt one of your most beautiful body parts and thus assets.

Why are Shoes Important?

Shoes are one of the most important pieces of attire. Protecting our feet since ages and thus supporting us in our stand, shoes have derived as one of the most distinctive idea of human creativity and innovation against adverse situations. And by now, it has also emerged as a fashion element.

Shoes not just feels better than gravel, but also suffices our fashion appeal and complements our appearance, thus helping us in leaving a lasting impression on others. Thus, there are varieties of types of shoes for the same purpose, most of the categories are specially designed for specific activities e.g. athletic, boots, casuals, formals, orthopedic, dance, kids’ and not to forget the types for man, and woman shoes.

How to pick the right shoes?

Finding a right pair of shoes can at once seem very easy but once you are subjected to a wide array of shoes, it can turn quite tedious. There cannot be any pair of shoes a woman and man wear, which can be declared as the perfect one. Everyone has their own individual needs and depending on their individuality, e.g. height, size, biomechanics, etc. it is quite possible that one person’s ideal shoe can prove to be bizarre for some other person.

1. Know the activity you will be doing while wearing those shoes.
2. For shoes to fit correctly, measure your feet properly.
3. Take into account the heel height of your shoe also carefully.
4. Decide the style and type of shoe you are interested in.
5. Look at a number of styles and types of shoes that are appropriate for you.
6. For cushioning, check by pressing a finger into the ball area.
7. Don't let the cost be the only criteria for your choice.
8. Choose a brand that cares about you—and has a wide array of comfortable shoes for you to choose from e.g. Liberty

Find out why you should buy Cheap Shoes Online

A good and comfortable pair of shoes is an essential part of footwear. Shoes have usually been something that you would like to try out to be completely sure that they are the ideal ones. Even though, shopping for shoes online seems unfeasible, here are the reasons why to buy shoes online:-

Buy Shoes Online at 24 X 7

Now no more waiting for the weekend to go and visit shoe stores across the area just to pamper those fatigued feet. How would you like to shop for your preferred shoe brand from your home, lying down on your couch, with laptop on one hand and a cup of coffee on other? Now the time has been changed, with e-commerce you can buy online cheap shoes at any time of the day, or night.

Avail More Options

Usually, buying shoes meant having to scour various brick and mortar before you could find a good pair that catches your fancy. Well, it’s time to say goodbye to old shopping stores and explore online shoe stores both single as well as multi-branded. At online stores, you could find the right size and color and also find images of shoes to get actual idea before buy best pair of shoes.

Save Money and Time

Retail stores are mainly more expensive because they have to pay for commercial space rent as well as remuneration of salesman. Online shoe stores on save all such expenditure and are able to offer the same products at finest prices with numerous discount coupons.

Exchange and Return Policy

In comparison with retail stores, online shoes store has better flexibility in terms of exchange and return because you catch to try the shoes until they are authentically delivered.

If you are still confused and scared to shop online then take a deep breath and chill out because Liberty is here to help you out. Liberty Shoes is one of the leading and most trusted online stores in India. At Liberty, you would find wide collection of shoes for men, women, and kids with attractive range of handbags and shocks. Explore unmatched collection and do happy shopping with Liberty Shoes.

Why buying shoes online, Could help you spend time with your family?

Shoes are needed the moment you step out of your abode. One of the most essential accessories, it lets you to move about comfortably and safely. They shield your feet from the effects of weather as well as guard them against other harmful stuff. It not only allures your charisma, but also leaves a long lasting impression on others.

You can find a variety of shoes in the market that can turn out well with your attire. There are shoes for formal as well as informal clothing. The wide array of options can make your shopping burdensome. But you can act smart saving a lot of time, by shopping online.

Advantages:

• Saves Time
  Today, in this occupied world, no one has enough time to visit malls and spend sufficient time to looking for pair of shoes and then decide on the best. Internet indeed plays savior here. One can shop online sitting from your bedroom and save a lot of time to spend with your family.

 

• Browse and Compare unlimited products/Options
  Internet provides us an extensive range of options in almost all the possible categories .Plus, you always have the option to compare one product with another and go for the best value for your money.
  For an instance, you can visit www.libertyshoes.com

 

• Explore Payment Options
  One of the best things about online shopping is its various payment options. You can choose your favorite shoes and can make an instant payment through your card. You no longer need to wait in a queue any more. Besides the Cash-on-Delivery system is as wonderful. Your shoes will be delivered at your doorsteps, and you can pay once you get the delivery.
  

 

• Get Customer Care support
  There is a common notion of doubt that one might make a wrong choice while shopping online. It’s understandable because one really can; given the fact there are so many choices available on virtual stores. You always have customer care for support, if you experience any issues.
  

 

• Avail Discounts
  A further benefit of this is that you get cheap shoes online than in the market place. One can avail the discounts they have to offer on almost every occasion. Bringing together the costs it saves and the discounts they give, online shopping is the best thing that could happen to the customers.

Foot Care for Monsoon : Liberty Shoes Online

After the long wait, finally the season of high spirits, greenery and ecstasy has arrived. Monsoon is typically characterized as wet, humid and sticky climate which is also the breeding ground for fungal, bacteria and other feet diseases. To make things worse, we tend to wear those dirty shoes throughout the day, only to return with smelly and unclean feet at home in the evening. Foot care takes a back seat when compared to our other beauty treatments. Unfortunately little care is given to the most strained and worked out part – the feet. Read through some tips to keep your feet clean and hygienic during this torrential downpour.

·        Intense cleansing of feet is very important in monsoon as they would get accumulated with dirt and mud. Wash your feet with antiseptic water as soon as you reach home. It is necessary to keep your feet clear of any infections. Use natural disinfectants like soda and vinegar in a tub of warm water to kill bacteria.

·        Scrubbing your feet should be avoided during monsoon. We do not want nicks or sensitive skin prone to infections. Just cleaning and keeping them dry is enough.

·        Take a mixture of water and lemon in equal quantity. Dip the tissue or cotton into this mixture and apply it to your feet. This simple procedure will help to remove the odor and also smoothens your feet.

·        Do not neglect the spaces between your toes and fingers. Dry them properly and sprinkle talcum powder between them. There are higher chances of fungal infection in the spaces.

·        After drying, trim your nails and push back the cuticle. You have to rinse your feet once again and pat them dry. Get yourself a moisturizer for the feet, which must be applied, every night before sleeping. This will not only help you get rid of the dead skin but also keep your legs flexible.

 
·        Applying petroleum jelly on feet after cleaning also helps to moisturize and prevent water contact directly with skin as it repels water.

·        Do not wear closed, tight-fitting footwear. Avoid wearing boots and shoes as they hold water thereby making it sodden. Use slippers or sandals instead.

·        Always keep a separate dry pair of work shoes at your office, college locker. So you can swap the wet footwear with dry ones when you reach your work place. That way you avoid sitting uncomfortably in the wet footwear and invite less infections.

·        Always wear clean and dry cotton socks. Do keep extra pair of socks so that you can change them once you reach your destination after the travel.

·        Do consult your family physician in case of infections. Do not neglect any warts or lesions on feet. Use safety shoes for your foot.

Balancing Fashion & Comfort: Liberty's Anupam Bansal

With a production of more than 60,000 pairs a day, covering virtually every age group and income category, Liberty Shoes is the only Indian company amongst the top 5 manufacturers of leather footwear in the world. The company’s products are marketed across the globe through 150 distributors, 400 exclusive showrooms and over 6000 multi-brand outlets, and sold in thousands every day in more than 25 countries including fashion-driven, quality-obsessed nations like France, Italy, and Germany.

The company is a 50 year old enterprise with an annual turnover exceeding Rs 600 crores ($ 150 million). The factory is located in north India in Haryana and the shoe manufacturing is also done abroad. Adgully spoke about the brand’s current position, growth and business plans with Anupam Bansal, Executive Director of the Liberty Group.

An Economics graduate from Delhi's Shriram College of Commerce with a background in footwear designing from Ars Sutoria of Italy, Bansal has been associated with the company since 1994. He has occupied various positions in the marketing division prior to his present role in the company.

Following are the excerpts of the conversation with Anupam Bansal.

Adgully: Can you throw some light on the company’s growth till date?

Anupam Bansal: Liberty started way back as a footwear upper manufacturer for export market; we were not catering to the domestic market at all. We were primarily focused on USSR market. We began focusing on the Indian market from 1982 onwards. At that time Liberty had the most technologically advanced manufacturing facilities in India. In fact, we were the ones who were instrumental in bringing mechanized manufacturing into India. This took Liberty to market leadership during the whole of 80’s and 90’s. Every two years we applied new technologies to our products. Our products were our hero, Liberty as a brand was known for absolute fashion, comfort and durability and till date it’s know for the same. The expectations about our products are phenomenally high and we want the consumers to experience the brand.

AG: How Liberty has been affected by the changing trends over the years?

AB: From the year 2000, the new generation of consumers in the market has opened up and the expectations with the footwear market have increased drastically. Where we were known for durability and comfort, with the opening of new market Liberty moved with time and created different products to cater the increased demand in the scenario. Also people were willing to try new products. We tried to reach out to the consumers through our different product categories.

AG: How you see footwear industry developing today?

AB: The way we see the sector developing is in terms of market, popularity of the category at large and also looking at the consumption & potential for average selling price increase. Footwear is really an under-priced product in the Indian context; women buy footwear between Rs.500-600 ranges whereas today a single t-shirt cost more than it. Comparatively in the worldwide scenario a footwear brand is always expensive.

AG: Please share with us the kind of challenges Liberty as a part of footwear industry is facing?

AB: There are the same challenges that we used to face 20 years back as 85 per cent of the market is still unorganized. Comparing to Adidas, Reebok or Bata I feel their market share in whole would be less than 15 per cent. The organized retail is only 5 per cent and that is how companies handle their own retail market. Most of people in multi-brand market would like to sell their own label and they end up making money.

Taxation part is still a challenge for us as branded footwear companies are taxed 20-30 per cent more than local brands. Unorganized market gets better money from the consumer as compared to the organized market. But brands like us which have a national presence need to keep price constant and you need to give quality assurance too to your consumers which local guys never do.

AG: How according to you situation will be worked out?

AB: Local brands don’t have any MRP. They are not price governed and they change the price depending upon demand and supply. But today consumers are getting educated about the brand and what they want to buy, so there’s consumer pull that we are observing in the market. Consumer pull and retail pull make market work from government side as well as consumer’s side. 70 per cent people walk in local footwear shop than going and opting for branded footwear.

AG: What made you to change persona of the product and associate more with fashion and lifestyle?

AB: For me we are a consumer driven company so we have not changed but yes our consumers in India have changed. Their choices and buying patterns have changed. Any brand today needs to offer comfort &fashion to satisfy their consumers.

AG: How is competition from international brands coming into India affecting the Indian brands?

AB: It’s good because that is the time when people realise the brand value, like we have. About 10 years back we had to explain why we are expensive and our pitch used to convince them by what we were offering - a technologically driven fashionable product. Today brands have opened up the market and have taken price to a different level. Perception of quality has also been changed. All the brands coming in are developing the industry in certain way. Today the challenge is to shift consumers from unbranded to branded segment. India is a large market with diversified people and segments.

AG: What does the brand Liberty stand for and how strong is your market presence?

AB: Liberty as a brand is an affordable brand, a brand which provides balance between fashion and comfort. The Brand Liberty has received great response and out of 400 stores in 120 cities and towns, 325 are the franchise stores. Liberty is a fashionable and a known brand today.

AG: How has been the growth last year and what are your further plans for expansion?

AB: Last year was tough but as a brand even during recession we’ve not seen death. With every new store there is a growth opportunity but not beyond 5-7 per cent as expected. Location is the key to success, a success mantra for any retail business. We are planning to add 100 stores every year. We see a potential for 1000 Liberty stores in order to feel settled, but the capital required for this is high. We need to have a long term sustainable model for that.

AG: As you said you want to cater to the aspirations of an entire Indian household. But today youth is the focus area for almost all the brands so what are your plans in that direction?

AB: Youth is a very important segment we can’t leave that for sure; we are catering to them with a few of our brands. Also we are cautious about the fact that youth is very vulnerable about change. They are the most unloyal consumers for a brand. They need change and get attracted towards innovation. So we do not want to put all our expertise in that segment rather we want to cater to all the age groups looking at the fact that everybody today wants to be fashionable whether a 40 year old person or a 18 year old one.

AG: Share with us your marketing strategy?

AB: Marketing and promotional strategies and the selection of the medium is according to what best suits the brand. Can be television or print depending on the strategic requirement as per the product. There was a time when the focus was completely on television then it shifted to print and now we tend to move towards digital too. Our thought has always been to spend lower on advertising but simultaneously create an engaging and innovative product hence spending and creating more of store experience. In a year, including everything, we tend to spend 3 to 5 per cent of sales on advertising.

AG: Can you please share some insights on your association front?

AB: We’ve been associated with Femina Miss India and Lakme Fashion Week for six years.

AG: How you want to describe the current state of e-commerce market?

AB: On the growing e-commerce market I feel, yes the industry is growing rapidly and it is a great space to be in but what I feel is that it is taking away the impact of touch & feel. I want my consumers to feel the product. I would not want to fall in that medium completely since people are buying online and it’s becoming a fashion to shop from there as customers get huge discounts too.

Drench in the Monsoon rains with Liberty’s new ‘Monsoon Collection’

With the onset of monsoon, Liberty, the only Indian company that is amongst the top 5 manufacturers of leather footwear in the World has launched a diverse new range of monsoon footwear for kids, men and women.

Coolers, the name itself leaves no room for speculation. Since they are from the Liberty stable, it is not difficult to imagine that the shoes are cool, trendy and sporty. Coolers, the unisex brand with open toe Sandals and Slip-ons is the perfect choice for this Monsoon season. The Coolers help you keep your feet, dry and comfortable, in the rainy season and help in maintaining better foot hygiene. Coolers are very popular in the coastal regions for its water resistant property and non-leather material.  

This monsoon, feel like a ‘Diva’, wearing Liberty’s colorful gliders for women. DIVA, the new range of footwear by Gliders is light and colorful. It is certainly the preferred choice this season as it also has water resistant property. Its lightweight will help you walk freely with a firm grip during downpour. The trendy styles and refined designs will enhance your bubbly and cool attitude.

Similarly, the ‘FootFun’ Monsoon collection for kids is uniquely designed with lots of funky colors to choose from. They are fun shoes for the feet and surround you and your kid’s environment with fun. These Kid’s monsoon casuals can be teamed with casual outfits like skirts, shorts and jeans. FootFun comes in multi-colored hues of pinks, reds, blues, beiges, silvers, purples, blacks and browns. The online shoe purchase in India by Liberty helps you browse your favorite collections online.

The new collection by Liberty for kids, men and women comprises of all-weather footwear with components of PU, perforated rubber and PVC that not only protect your feet but also are also comfortable and stylish. The products are not only aqua-friendly but are also designed to create a combination that gives you a feeling of freedom and fun with its daring blend of vibrant colors.

Priced between Rs 100 to Rs 1000, the monsoon collection comes at a very pocket-friendly price and is affordable for all customers. To add new footwear to your monsoon wardrobe; visit your nearest Liberty Exclusive Showroom and Liberty Retail Revolutions. Purchase your favorite collections from Liberty Shoes online store.

The rains have arrived and that can only mean one thing. It is time to pack away your leather and canvas shoes, and get ready for the monsoons. However, there is no need to dread ruining your look with ugly monsoon shoes because we have some funky pairs of rain shoes you would love to make your own. Go online shopping for slippers from our online store, http://www.libertyshoesonline.com/.